In which there’s a couple of good free resources: guide to google analytics, and a beginners guide to sales, I switch email client (again), and apologise for anything I’ve ever said when I was hungry.
It’s been a while since I’ve done a round up of useful or interesting things I’ve found online; still, there’s no time like the present:
Free (as in £0.00) guide to using Google Analytics on your eCommerce website. Covers basic set up, the most important reports to run and how to get the most out of your dashboard. It’s entry level, for sure – but it’s comprehensive and contains some really useful tips, including setting up conversions, goals and ‘funnel visualisation’.
In a similar ‘here’s a simple guide to something we all need’ vein. The people who make Stride App (a CRM aimed at micro / small businesses) and Ecquire (which does something similar-ish, I think, but I couldn’t easily discern what from their website and so gave up in frustration) have put together this beginners guide to sales. Again, nothing revolutionary, but a really good grounding in what sales is, how to go about it, and how it’s really the core of everything we do (especially as a micro-business like myself). Good stuff – and had me looking out an article I wrote last year: I am not a web designer.
I’ll totally be needing some of these:
I’m getting to grips with my to-do’s a bit better these days, and this approach has helped. Acknowledging that I can do 1 big thing, 3 medium things, and 5 small things each day. Simple but effective.
On which subject … I’ve taken a new approach to managing my email. Previously, I switched to Sparrow App, (writing about how pleased with myself I was) but development ceased when they sold up to Google a while back. (Good for them, I say … but it left thousands of fee paying devotees somewhat in the lurch). Recently, after a brief flirtation with Postbox, I switched back to good ol’ Mac Mail – thanks in no small part to this article.
I still abhor the idea of using my mail as a storage facility or insurance policy – and so I need to process email efficiently as it comes in. Using a few keyboard shortcuts, mail quickly gets flagged as either needing a reply, needing follow up, and ‘today’ – for task based emails that need to be done, y’know, today. It’s simple but effective, and keeps me out of email as much as possible.
(for gmail users, this great little script from Merlin Mann allows you to compose an email without actually opening your inbox. Distraction free writing). I’m rambling now, but I first came across Merlin in this article from 2005 – Kick Procrastination’s Ass.
Okay, I think that’s it for now.