Itâ€™s not a very closely kept secret â€“ Iâ€™ve had a little notice at the top of the page for a couple of weeks, but the time has finally arrived to take the wrappers off of the book Iâ€™m writing.
Iâ€™m writing a manual for website ownersÂ which will guide those who have recently launched a website, are planning to launch a website, or who already have a website but feel like theyâ€™re not getting enough out of it, through the sticky business of managing, marketing and developing their online presence. (Phew – I may need to work on condensing that).
Photo by Horia Varlan â€“ http://flic.kr/p/7uJEFv
Before I go into more details â€“ Iâ€™m going to ask you 2 favours:
1. Iâ€™d ask anyone who thinks this might be interesting to sign up to the books newsletter. Youâ€™ll get a free guide: 7 Tips to Effective Email Marketing, and youâ€™ll receive weekly updates from the For Website Owners blog.
2. Iâ€™ll also ask you to visit the Facebook page for the book and like that too.
Thanks â€“ your help and support is appreciated. Iâ€™ve told myself that if I canâ€™t get a certain number of people to sign up from this blog post / email, then the project itself probably isnâ€™t a goer.
Whatâ€™s it all about?
Well, the book will cover all the areas that Iâ€™ve helped clients with over the past 10 years. What often happens when a client and I launch a website is that the client doesnâ€™t quite know what they should be doing next. And so I will often walk them through the first few months â€“ through the basics of getting their online presence found, getting it promoted, measuring itâ€™s success, and developing itâ€™s ongoing strategy. In many ways, this is more vital time for the client than the development process.
Thatâ€™s all good, but I thought that there might be a better way to distribute that knowledge â€“ that help â€“ to a (marginally) wider audience and in a more digestible format than sitting next to me for a few months. So, a book.
What it will be is this: a guide for website owners who want to make the most from their websites, who perhaps donâ€™t have as much time as I do to be keeping up with whatâ€™s current, what works and what doesnâ€™t. Website owners who donâ€™t want to hire a consultant for a website thatâ€™s already been built â€“ but want to know what they should do themselves. These people are, after all, often self starters who are used to taking things on themselves.
I know that this is something needed by customers â€“ I know itâ€™s something worthwhile. What I need now is your support â€“ so, checkout the book page, sign up for the newsletter â€“ and follow the progress on Facebook. Itâ€™ll be a journey alright, and a good one at that.